The growth of the world&#;s population demands food shipments travel farther. In fact, 25 percent of U.S. farm products (by value) are exported annually. By , the world&#;s population is projected to reach 9.7 billion people and calls for the production of 70 percent more food than growers currently produce. Bulk packaging materials meet these demands.
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In addition, a large percentage of grower income goes toward production, processing, packaging, transportation, distribution, and marketing costs. Bulk packaging features help lower these costs. Bulk bags and containers also protect the integrity of agricultural products and the earth which sustains them. In sum, bulk materials benefit agricultural businesses in the short and long hauls.
Loss of product due to waste or contamination, ineffective or defective packaging materials, and worker injury cost growers. (Visit this graph for a rundown on losses paid by crop insurers to growers.) Fortunately, bulk packaging materials address these issues and more with a viable, value-laden solution. Consider these five benefits for agricultural businesses.
Bulk packaging materials made of polypropylene resist water and protect contents from moisture. This packaging feature also prevents mold and mildew growth. In addition to moisture control, odors are not passed between bulk bags when transported or stored close to each other. The result? Quality products delivered to the customer and consumer.
Furthermore, bulk polypropylene bags keep pests from invading and damaging agricultural products. Insects, vermin, and other pests lead to product loss and decreased profits. BOPP bags and other such bulk packaging prevents infestation and mitigates these losses for growers.
Strength and durability over time prove important features of bulk packaging. Long-distance transport requires innovative packaging materials that go the distance. Also, the need for storage is answered with bulk bags, which offer ideal storage containers. Tear-resistant materials keep products and other agricultural industry items from spilling or otherwise being damaged.
Bulk packaging materials come in sizes and shapes to fit many agricultural product needs. Crops, seeds, fertilizers, and other products ship and store well within the safe protection of bulk packaging. Plus, the ability to print clearly on BOPP bags and other bulk packaging options clearly identifies your agricultural products in storage and transport, with no weakening of the bag&#;s strength.
Wheat, barley, nuts, and delicate vegetables find protection in bulk bags and containers along with other agricultural crops. Bulk packaging options prevent products from being marred or crushed while traveling from farm to table. And the good news? They do so with minimal cost to the environment. Bulk packaging also reduces the need for plastic packaging, which is made from non-renewable resources and takes centuries to break down in the environment. Bulk packaging also reduces transportation costs, since fewer containers are needed to transport the same number of products.
Eco-friendliness calls for bags which require no harvesting of trees and produce little waste in their production. Products made from recycled or sustainable materials further answer the call. And the option to reuse or recycle bulk packaging as well as their durability extends their environmental friendliness. Protecting the land, even in terms of packaging, ensures it provides crops for growers in the years to come.
Shipping and storage of large quantities, bulk quantities of product put workers at risk. Lifting large drums and bags strains more than backs, particularly if something goes wrong. Farm accidents result in temporary or permanent loss of work capabilities. Repetitive hard labor causes injury and chronic pain. Unhealthy practices negatively impact workers as well as farm productivity.
Durable bulk bags with handle and loop options delegate the lifting and moving to forklifts, hoists, pallet jacks, and other mechanical equipment. Standard bulk packaging allows for the automation of production and transport processes, which permits control from a safe distance. These help remove some of the strain and risk from workers. Plus, less labor-intensive processes yield fewer costly accidents. \
Polypropylene and other such materials keep bulk packaging production costs low. Their durability and reuse potential extend the life and use of these bags. The ease of filling processes due to bulk packaging features saves time, energy, and workforce resources while reducing waste. And the ability to handle heavy weight products, even sand, and gravel, while maintaining material integrity benefits growers.
Each of these factors raises the value of bulk packaging. With a lower cost, longer life, efficient filling potential, and greater reliability than other packaging options, bulk packaging stretches the grower&#;s dollar and in turn, helps lower product costs. Plus, less spillage and spoilage result in less waste during filling, transport, and storage &#; a boost to any grower&#;s bottom line.
Know When To Make The Switch To Bulk Bags
When considering whether to make the switch to bulk bags, it is imperative to consider all the advantages that bulk packaging offers. Bulk bags offer cost savings, increased durability, efficient filling processes, and the ability to handle heavy loads without compromising material integrity. Additionally, bulk bags can reduce waste, labor costs, and the risk of accidents for workers. For businesses looking to increase their efficiency and lower their costs, bulk bags are the right choice for you! Therefore, it is clear that bulk bags offer a number of benefits, making them an attractive option for many businesses.
Bulk packaging options answer the demands of the agricultural industry and a growing, hungry population. A durable, eco-friendly storage and transport option that reduces waste and cost while increasing the value is found in bulk bags, BOPP bags, and woven polypropylene bags. Both the grower and the consumer benefit from the delivery of quality, fresh products.
Contact Western Packaging today to learn more about how our bulk packaging solutions can help you transport and store your products more efficiently and cost-effectively.
Every retailer shares a common goal: to earn more revenue.
The ways in which retailers go about meeting that goal vary, however. Some prefer to focus on their customer loyalty program. Others turn to expanding into B2B wholesale channels. And those are just two on an infinite list of tactics you can employ to increase sales.
Another great way to help retailers achieve revenue goals is product bundling.
But as with most other sales tactics, there&#;s an art to bundling products successfully. Here&#;s what you need to know.
Product bundling is a strategy in retail that involves creating and selling a curated collection of complementary products that can help you capture both casual browsers and eager-to-buy shoppers.
Sometimes products are bundled together as an upsell or a cross-sell.
With its sophisticated algorithms, Amazon suggests bundles of products that might appeal to customers based on past purchases.
For example, Amazon may suggest a product bundle if a customer bought an ebook reader in the past that includes a subscription to a digital book library.
Product bundles become especially popular during the holidays, but it&#;s a tactic that retailers can use year-round to generate sales.
Generally speaking, there are three types of product bundles:
A pure bundle contains items sold exclusively in that bundle.
For example, the Dyson Airwrap is sold with detachable blow-dry heads that you can only get when you purchase the set.
This type of bundling works by combining products sold separately at a reduced price.
A good example: Kylie Cosmetics lip kits. These kits are made up of a lip liner and lipstick, each of which can be purchased separately, but are bundled together for convenience (and because they&#;re complementary products).
Bundle pricing is offered at a discount or with an added value, while other times price bundles are curated.
A retailer chooses a few specific items that must be bought together in order to obtain the discount, or the bundle is offered as a general discount for purchasing multiple items. Buy-one-get-one (BOGO) discounts are an excellent example of a price bundle.
By offering a bundle discount on the total price or by adding a perceived value (like a &#;free&#; item), the customer feels they got a good deal&#;even though they&#;ve likely spent more than they planned to.
Photo courtesy of: Neuroscience Marketing >Oddly enough, curated bundles can seem like a deal to a consumer even when it isn&#;t saving them any money.
Now let&#;s look at some product bundling examples you can learn from and implement today.
How you choose to put together a bundle will depend on your goals and individual products, but keep in mind that product bundling methods seem to be limited only by a retailer&#;s creativity.
One way to meet customer needs during holidays is to take a gift-giving approach to product bundles, which makes it easy for shoppers to find and purchase a done-for-you gift.
Clean beauty brand Lush uses this very approach. The gift section on its website features multiple product bundles at many price ranges.
It also merchandises the items together for in-store displays, and its hands-on associates can make smart recommendations for shoppers to get in and out of the store quickly.
Subscription boxes are product bundles in their own right&#;and they&#;re not just for ecommerce retailers. Many brick-and-mortar retailers have begun their own subscription box services.
WineCollective is just one example of a brick-and-mortar shop that has capitalized on an opportunity for product education and curation with subscription boxes.
After noticing several in-store shoppers struggling to purchase the right bottle of wine, they took the difficult decision-making out of the shopping process.
Wild One, a pet goods retailer, created a Harness Walk Kit that combines popular items with less popular items. The kit has a dog leash, harness, and a waste bag carrier.
The bag carriers aren&#;t as popular amongst dog owners, as many tend to simply keep bags in their pocket. But by tying the bag carriers to the much more popular and complementary leash, Wild One can move more bag carriers overall.
Some retailers have experimented with a mix-and-match bundling tactic, allowing shoppers to create their own collection of goods. This may seem counterintuitive to the idea of building product awareness, but you can still encourage product discovery by allowing customers to choose from a set group of products, limiting their choices to the items you want to promote.
Nutrition and supplement company HVMN found that by offering &#;mix and match&#; bundles (which allowed shoppers to select their own flavors of their MCT oil powder or Keto Collagen+ and build out their own product bundle), its average order value shot up to $108.
Women&#;s fashion brand M.M. LaFleur also offers a build-your-own curated capsule wardrobe collection, which it updates regularly. When a customer purchases two or more pieces from the capsule collection, they get 15% off the items.
The brand saw a 20% increase in AOV for orders that included product bundles like sets, capsules, or bundles versus those that didn&#;t (excluding sale-only orders). It also saw a 27% increase in items per transaction with orders including sets, capsules, or bundles.
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This tactic isn&#;t limited to online retailers, either. A retail store owner could take a similar approach by hosting a build-your-own gift bundle event or allowing in-store associates to help shoppers build their own bundles, with in-store gift wrapping available, too.
Bundling slow-moving inventory with popular products can help move stagnant items. When you bundle a more stagnant product with a popular one, you&#;re creating a new product offering, which helps freshen up your old or overstocked inventory.
For example, a clothing retailer could bundle three slow moving items, like sandals and sunglasses, with a popular item like a dress, and offer the bundle at a lower price. This could encourage customers to save money and buy the bundle.
The process of creating a product bundle can vary quite widely, depending on the bundle, but there are some important principles to follow.
The products you choose to bundle will be determined by the bundle type you choose to accomplish your goal.
Let&#;s look at how to choose bundled products:
Don&#;t overdo it with the bundling strategy. Pick one or two approaches and lean in to those to ensure you&#;re not overwhelming your customers.
If you&#;re still unsure of where to start, analyze your stock-to-sales ratio to discover which products or categories are stagnating.
To calculate stock-to-sales ratio of a product, calculate the contribution a SKU or category makes to your total unit inventory and compare that to its contribution to your total unit sales.
Stock-to-Sales Ratio = Percent of Stock ÷ Percent of Sales
Calculating your bundle&#;s pricing can be straightforward if you&#;re not offering any discounts.
To calculate the bundle price, you first need to know your gross margin on each product in the bundle. To calculate gross margin dollars of a product, subtract the cost of goods sold (COGS) from the total selling price.
Gross Margin Dollars = Ticket Price - COGS
Once you know your cost baseline, you can choose a discount that works for your brand (if you&#;re offering one). A few rules of thumb for discounting:
It&#;s also worth testing your chosen discount over time to see what performs best.
Naming your bundle impacts how you draw attention to your new offering.
An excellent naming best practice is to call the bundle by the benefit it provides a customer. For instance, belif&#;s skin care bundles are all named for what they do.
The skin care bundle for dry skin is called Our Belief for Dry Skin.
Calling attention to the overall benefit of the bundle tells customers from the get-go why they should purchase all of these products together rather than just one of them.
There are many apps that work directly in your Shopify admin to create product bundles. Here are three, in no particular order, you can use to boost sales with bundle discounts:
EARLY ACCESS: Shopify's new app, Shopify Bundles, will allow you to easily create bundles directly in Shopify admin with the products and variants you choose. If you're a Shopify merchant and would like to be considered for early access, sign up here.
There are a host of ways to promote your product bundles, but let&#;s take a look at some of the best practices retailers have developed over the years.
If your bundle is intended to offer a discount or value-add, it&#;s important to display that information prominently on your product page and within your marketing efforts. Making the discount a key part of the bundle reminds shoppers they&#;re getting a good deal.
As an example, women&#;s undergarment brand ThirdLove prominently displays its build-your-own-bundle promotion on nearly every page of its site and highlights the cost savings.
Retail store owners will want to clearly display signage near their bundled or bundle-able products so customers recognize the deal, too. Sales associates should also be trained to mention the bundle as an option whenever a customer is looking at one of the individual items.
Another classic method is to promote bundles around holidays as easy gift options.
Many companies will create a gift guide landing page, which you can then promote via , social media, and in-app. Here&#;s one example from mattress company Purple promoting its bundles as Valentine&#;s gifts:
Retail store owners can spotlight gift bundle displays by their registers with shoppable displays so customers can grab everything they need in one swoop.
Offering a bundle at checkout can help a customer pull the trigger on multiple items. It&#;s also a smart move for ecommerce stores to increase profit margins and optimize their shopping cart experience.
At a brick-and-mortar, that may look like the sales associate mentioning that if the customer adds one more item to their purchase, they get 15% off everything. Online, it can be presented as messaging during the checkout flow.
Product bundling is a win-win for both retailers and consumers. Let&#;s look at a few reasons it&#;s become such a popular tactic amongst retail and ecommerce businesses.
How does bundling items increase sales? Because it helps increase the perceived value of products in your customer's eyes.
Harvard Business School&#;s Vineet Kumar revealed the power of product bundling in a case study of video game console retailer Nintendo. Still today, retailers increasing their sales and AOV from bundling include:
Encouraging shoppers to purchase more items typically leads to a higher transaction amount, which is an efficient way to boost revenue. Bundling also reduces marketing and distribution costs, since customers discover products easier and order all of them at once.
While bundling can be used to provide discounts, it can also be used to build upsells into a package, thus blurring the focus around the price of individual items.
For example: when you purchase a new smartphone, you also receive a charger in the box. The charger isn&#;t free, of course. Its cost is built into the &#;s final ticket price. retailers know if customers had to purchase a charger separately, many wouldn&#;t. Most of us already have the correct charger at home.
If you find that customers are often put out at the thought of having to purchase yet another small item to complete their set or experience, consider bundling those items to remove that obstacle to purchase.
Product bundling also gives customers the chance to try a product they wouldn&#;t have typically purchased as a standalone item.
For one example of this, we can look to LoveSeen, a false lashes retailer. It sells a starter kit bundle that includes not only lashes but also lash glue and lash tweezers.
Most people don&#;t try lash tweezers because they&#;re not entirely necessary to the process of applying lashes. However, when sent within the product bundle, customers have the chance to see how much easier lash tweezers make the application process. They may even discover that they would purchase another pair individually in the future.
While it may be a surprise, offering product bundles can also help boost customer loyalty. The reason: bundles give buyers the chance to try multiple products at once, which means more opportunities for them to find items they love (and then buy over and over again).
Product bundles are a great way to increase the perceived value of your products and improve the customer experience in your store. Use them for gift-giving occasions, dead stock, product awareness, and other creative ways to drive more in-store sales and improve your marketing strategy.
A bundling strategy is when a retailer packages complementary products as a group of items that can be purchased together. Retailers may offer a discounted price for bundle offers or add-ons.
Two common types of bundling are pure bundles and mixed bundles.
Examples of product bundling include offering a package of two or more different products together, such as a printer and ink cartridges, at a lower price than if purchased individually. Another example is bundling services, like combining a web hosting plan and a domain name registration.
A product bundle is a grouping of multiple individual products that are sold together at a lower price point, while a package usually refers to a single product that is sold with additional items.
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