FlexScreen began in when Inventor & CEO, Joe Altieri, took to his garage and created "the world's first and only flexible window screen." Designed to solve all of the problems with the frustrating, 100-year-old technology of old-style aluminum screens, FlexScreen was unlike anything the window industry had ever seen.
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A few years and several patents later, FlexScreen hit the marketplace and became available to window manufacturers and dealers only. Although many showed great interest, they were slow to come on board, so Joe decided to expand the business plan and sell directly to consumers too. He put a robust digital marketing plan in place to raise brand awareness, and through those efforts, FlexScreen gained the attention of producers at ABC's hit reality show, Shark Tank.
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Joe was invited to present his flexible window screen to the Sharks, and he appeared in Season 11, Episode 10 to a national television audience of 30+ million and hooked a deal with the Queen of QVC, Lori Greiner. Sales skyrocketed, and FlexScreen was featured a second time in a Shark Tank Update segment in Season 12 when Lori said, "Our goal with FlexScreen is to replace the window screen industry completely."
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